Peak Speak Blog

Why You Need A Customer Loyalty Program

By Peak Effects MarketingBefore discussing the finer details of loyalty programs, it’s vital to grasp the overall impact customer retention has on your bottom line. Have you heard that 80% of your overall business comes from only 20% of your total customers? It’s a very poignant statistic suggesting that while you need customer acquisition strategies to get people […]

The Case for Traditional Marketing in a Progressive World

By Peak Effects MarketingWe’ve come so far with marketing. Digital channels allow you to see how many times a visitor came to your site, and how they responded to your advertisements. We can connect all of the advertising platforms we use to create an excellent omnichannel experience. And in a world so fast-paced and technologically driven, you may […]